1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
act regionally and to build “epistemic communities”.
Thurmaier and wood found that the bountiful ILAs in Kansas city metropolitan area thrived in a political and administrative culture.
Wood think that ILAs may be preferable to public-private partnerships in that governments share common goals and values which results in more trust, fewer agency problems, and lower transaction costs.
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports market for example, football, tennis, baseball, golf, etc.
region of People’s Republic of China, but economically, it has enjoyed independent economic system from China with the system of market-based capitalist economy. That’s why business men in Hong Kong are playing the role as network chains of Chinese economic regions without any economic restriction from the government. In addition, considering the fact the Foreign Direct Investments (FDIs) are
Public perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets ar
public misunderstanding in advance.
(3)Opportunity
-Environmental-friendly development
The most notable external opportunity is a trend of environmental-friendly development. This trend or ethics emphasize a corporation`s social responsibility for environment. For past few decades, many environmentalist argued that corporation should stop ignoring their fault for environmental problem and fi
region and popularity. First dividing the centers to South and North, we selected areas with higher exposure to our current customers, specifically businesspeople and university students. After careful consideration, six centers were selected; Hongik University, City Hall, Seoul National University of Education, Gangnam, and two in Yangjae.
Time period: Surveys were conducted from 6th to 8th
good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing a
equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.